A densely erect, evergreen shrub that produces soft, pinkish-red bracts with white centres, which then turn to a rich burgundy colour. They emerge in summer and last through to winter. The showy stems and flowers are often used for floral work. Plant in a sunny position where soils are free-draining. Grows to approximately 1.5m both in height and width. Tolerates dry conditions. Avoid using fertilisers that contain phosphate.